Focusing primarily on the Łużna-Pustki military cemetery constructed by the Austro-Hungarian army on the Eastern Front after the Battle of Gorlice, also known as the ‘Little Verdun’ (2-5 May 1915), the article deals with the memory of World War I and its use in local, national (Polish) and European contexts. The text shows the history of this lieu de mémoire: its creation, cultural and artistic contexts, and ultimate slide into oblivion during the interwar period and after World War II, before a resurrection in interest in Poland at the turn of the 21st century. Taking into consideration Europeanization processes, the author shows how tangible remnants of World War I are brought into the limelight within European frames of reference and discusses the consequences of this discursive reinterpretation of the Łużna-Pustki military cemetery, awarded a European Heritage Label in 2016.